All happy, healthy workplaces have a strong core of brand identity. Employees embrace and commit to the organizations brand, and are proud to be a part of it. In turn, that buy-in commitment leads to more satisfied, productive employees. Good graphic design cultivates a positive brand identityby reflecting a companys visionthat permeates everything from company websites and communications to business cards and staff apparel. The opposite is true too.
For example, if youve ever worked at a company whose poorly designed website is difficult to read, navigate, search or purchase from, you know how annoying and frustrating that experience is for both staff and grumbling customers. If your employees arent happy with your company logo or website, why would your customers be any different?
JPG, TIF, EPS, PDF or GIFwhich file formats do you need for your website photos and images? What about your business cards? A graphic designer knows which file format to use, and when, for the best results. Same goes for RGB vs. CMYK color modes, paper weights and uses, types of website content management systems (CMS), and whether your web or magazine ad is scaled properly and has enough color contrast to be easily readable when its published.
Thanks to their in-depth training, mastery of industry software, and years of hands-on experience, graphic design professionals know all of this so you dont have to waste time trying to figure it out yourself.
Even if you have a limited marketing budget, it pays to invest in good graphic design. Cheap design often means poor design. And poorly designed graphics can be expensive.
That may sound counterintuitive, but without the expertise of a professional graphic designer you may end up with a product that does not print clearly, is expensive to print due to color management or layout problems, or is not formatted properly for print or online publishing.
Changes, delays and redesigns cost money, so that cheaper crowdsourced logo you bought may end up costing you more than one from the higher-priced experienced graphic designer.
Want to increase your companys social media views, shares and followers? How about product sales and customer base? Whether its e-newsletters and websites, blogs and social media, or printed materialshigh-quality visuals grab attention at a much higher rate than applications using low-quality, stock or nonexistent imaging.
Online shoppers, especially B2B buyers, cite image quality as one of the most important criteria in their purchasing decisions. Graphic design uses high-quality photography, infographics, illustrations and video to create more successful marketing tools.
Every waking hour, most of us are inundated with information from mobile phones, computers, TV, radio, billboards, magazines and more. And our attention spans are getting shorter because of it. To keep marketing efforts effective in spite of this cultural change, companies now have only a few seconds to capture viewers attention and keep it. Images are the perfect solution.
They have the power to communicate complex messages much faster than words can. But, in order to do thisas well as improve your appeal to automated audiences (search engines) to optimize your web rankingsimages must be unique, relevant and high quality. Graphics design can help your business successfully transition into this new era of concise, high-speed communication.
Whether youre redesigning your website, creating a new logo or launching a campaign, its best to use fresh graphic design created especially for you. This ensures you maintain a unique identity that attracts attention, differentiates your offerings, and will keep your customers coming back to check for new content. Food packaging is a great example of the importance of attention-getting design.
Grocery stores carry hundreds of snack chip brands. And even though many of us review nutrition labels, its likely our purchases rely heavily on the appetizing attractiveness of a chip bags design and how quickly and accurately it tells us what were buying.
Can you think of a strong company/brand that doesnt have a highly recognizable logo, color scheme or typeface? Not likely. Graphic design creates a quickly identifiable face for your brand that helps differentiate and promote your company. If you have no competition, you may be able to get by without good graphic design and branding since youre the only source in town. But, for the rest of us high-quality branding is vital for maximizing our potential and success.
Your company logo, typeface, colors, website layout and marketing materials establish an immediate impression of what your company is liketraditional vs. trendy, serious vs. fun, powerful vs. laid back, etc. Graphic designers work with you to pull these visual elements together in a way that will positively brand and convey your desired company image.
Since consistent means reliable, make sure your graphic design identity is used consistently throughout your company in internal/external communications, marketing and advertising materials, websites, and products. Inconsistency, such as using multiple versions of logos, typefaces and colors in your various business applications will make your company appear sloppy and unprofessional.
Now that you know more about the benefits of graphic design, what are you waiting for? Contact EDGE to add extra value to your next graphic design, brand development or marketing project.